Marketplace advocacy campaigns : generating public support for business and industry / Barbara M. Miller.

By:

Miller, Barbara Manning

Material type: Text

TextPublication details: Amherst, New York : Cambria Press, 2012.Description: 1 online resourceISBN:

9781604977899

Subject(s):

LOC classification:

HD59.3 .M55 2012

Contents:

Introduction -- Marketplace advocacy in action -- Issue and marketplace advocacy -- Model of marketplace advocacy influence -- Methods and procedures -- Results -- Discussion -- Conclusions.

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Holdings ( 1 )
Title notes ( 2 )

Holdings
Item type	Current library	Call number	URL	Status	Date due	Barcode	Item holds
E-Book on Ebsco Host	PAC UNIVERSITY Ebsco Database	E-book on Ebscohost (Browse shelf(Opens below))	more online	Available

Total holds: 0

Includes bibliographical references (pages 141-159) and index.

Introduction -- Marketplace advocacy in action -- Issue and marketplace advocacy -- Model of marketplace advocacy influence -- Methods and procedures -- Results -- Discussion -- Conclusions.