Marketplace advocacy campaigns :
Miller, Barbara Manning.
Marketplace advocacy campaigns : generating public support for business and industry / Barbara M. Miller. - Amherst, New York : Cambria Press, 2012. - 1 online resource
Includes bibliographical references (pages 141-159) and index.
Introduction -- Marketplace advocacy in action -- Issue and marketplace advocacy -- Model of marketplace advocacy influence -- Methods and procedures -- Results -- Discussion -- Conclusions.
9781604977899
2011045923
Advocacy advertising.
Business--Public opinion.
Industrial promotion.
Public relations.
HD59.3 / .M55 2012
Marketplace advocacy campaigns : generating public support for business and industry / Barbara M. Miller. - Amherst, New York : Cambria Press, 2012. - 1 online resource
Includes bibliographical references (pages 141-159) and index.
Introduction -- Marketplace advocacy in action -- Issue and marketplace advocacy -- Model of marketplace advocacy influence -- Methods and procedures -- Results -- Discussion -- Conclusions.
9781604977899
2011045923
Advocacy advertising.
Business--Public opinion.
Industrial promotion.
Public relations.
HD59.3 / .M55 2012