Becoming a public relations writer : strategic writing for emerging and established media / Ronald D. Smith.
Material type:
TextPublication details: New York : Routledge, Taylor & Francis Group, 2017.Edition: Fifth EditionDescription: xviii, 458 pages : illustrations ; 23 cmISBN: - 9781138123045 (pbk. : alk. paper)
- 9781138123052 (hardback : alk. paper)
- HM 1221 .S768 2017
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds | |
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General books
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PAC UNIVERSITY General Stacks | HM 1221 .S768 2017 C.1 (Browse shelf(Opens below)) | C.1 | Available | 24258 | |||
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General books
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PAC UNIVERSITY General Stacks | HM 1221 .S768 2017 C.2 (Browse shelf(Opens below)) | C.2 | Available | 24259 | |||
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General books
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PAC UNIVERSITY General Stacks | HM 1221 .S768 2017 C.3 (Browse shelf(Opens below)) | C.3 | Available | 24260 |
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| HM1221 .S768 2012 Becoming a public relations writer : | HM 1221 .S768 2017 C.1 Becoming a public relations writer : | HM 1221 .S768 2017 C.2 Becoming a public relations writer : | HM 1221 .S768 2017 C.3 Becoming a public relations writer : | HM 1221 .S77 2017 Strategic planning for public relations / | HM 1221 .T46 2014 C.1 Exploring public relations / | HM 1221 .T46 2014 C.2 Exploring public relations / |
Revised edition of the author's Becoming a public relations writer, 2012.
Includes bibliographical references and index.
Preface -- About the author -- Principles of effective writing -- Writing-- and what it means to you -- Effective writing -- Persuasive and ethical communication -- The writing process -- Public relations writing for journalistic media -- News and public relations -- Fact sheet and advisory -- News writing style -- Print news release -- Broadcast news release -- Transmedia news package for print, broadcast, online and social media -- News feature -- Advocacy and opinion -- Public relations writing for organizational media -- Newsletter, magazine and corporate report -- Website, blog and wiki -- Flier and brochure -- Direct mail and online appeals -- Public relations advertising -- Speechwriting -- Bibliography -- Glossary -- Index.
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