MARC details
| 000 -LEADER |
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| fixed length control field |
02335cam a2200373 i 4500 |
| 001 - CONTROL NUMBER |
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| control field |
18875582 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
PACU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20180111122232.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
151130s2017 nyua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781138123045 (pbk. : alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781138123052 (hardback : alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| Canceled/invalid ISBN |
9781315649092 (ebook) |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
PACU |
| Language of cataloging |
eng |
| Transcribing agency |
PACU |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HM 1221 |
| Item number |
.S768 2017 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Smith, Ronald D., |
| Dates associated with a name |
1948- |
| Relator term |
author. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Becoming a public relations writer : |
| Remainder of title |
strategic writing for emerging and established media / |
| Statement of responsibility, etc. |
Ronald D. Smith. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Fifth Edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
New York : |
| Name of publisher, distributor, etc. |
Routledge, Taylor & Francis Group, |
| Date of publication, distribution, etc. |
2017. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xviii, 458 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
23 cm |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Revised edition of the author's Becoming a public relations writer, 2012. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Preface -- About the author -- Principles of effective writing -- Writing-- and what it means to you -- Effective writing -- Persuasive and ethical communication -- The writing process -- Public relations writing for journalistic media -- News and public relations -- Fact sheet and advisory -- News writing style -- Print news release -- Broadcast news release -- Transmedia news package for print, broadcast, online and social media -- News feature -- Advocacy and opinion -- Public relations writing for organizational media -- Newsletter, magazine and corporate report -- Website, blog and wiki -- Flier and brochure -- Direct mail and online appeals -- Public relations advertising -- Speechwriting -- Bibliography -- Glossary -- Index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Public relations. |
| 9 (RLIN) |
498 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Public relations |
| General subdivision |
Authorship. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Publicity. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Relationship information |
Online version: |
| Main entry heading |
Smith, Ronald D., 1948- author. |
| Title |
Becoming a public relations writer |
| Edition |
Fifth Edition. |
| Place, publisher, and date of publication |
New York : Routledge, 2016 |
| International Standard Book Number |
9781315649092 |
| Record control number |
(DLC) 2015047601 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
General books |
| Classification part |
HM 1221 |
| Item part |
.S768 |
| Call number suffix |
2017 |