Becoming a public relations writer :
Smith, Ronald D., 1948-
Becoming a public relations writer : strategic writing for emerging and established media / Ronald D. Smith. - Fifth Edition. - New York : Routledge, Taylor & Francis Group, 2017. - xviii, 458 pages : illustrations ; 23 cm
Revised edition of the author's Becoming a public relations writer, 2012.
Includes bibliographical references and index.
Preface -- About the author -- Principles of effective writing -- Writing-- and what it means to you -- Effective writing -- Persuasive and ethical communication -- The writing process -- Public relations writing for journalistic media -- News and public relations -- Fact sheet and advisory -- News writing style -- Print news release -- Broadcast news release -- Transmedia news package for print, broadcast, online and social media -- News feature -- Advocacy and opinion -- Public relations writing for organizational media -- Newsletter, magazine and corporate report -- Website, blog and wiki -- Flier and brochure -- Direct mail and online appeals -- Public relations advertising -- Speechwriting -- Bibliography -- Glossary -- Index.
9781138123045 (pbk. : alk. paper) 9781138123052 (hardback : alk. paper)
Public relations.
Public relations--Authorship.
Publicity.
HM 1221 / .S768 2017
Becoming a public relations writer : strategic writing for emerging and established media / Ronald D. Smith. - Fifth Edition. - New York : Routledge, Taylor & Francis Group, 2017. - xviii, 458 pages : illustrations ; 23 cm
Revised edition of the author's Becoming a public relations writer, 2012.
Includes bibliographical references and index.
Preface -- About the author -- Principles of effective writing -- Writing-- and what it means to you -- Effective writing -- Persuasive and ethical communication -- The writing process -- Public relations writing for journalistic media -- News and public relations -- Fact sheet and advisory -- News writing style -- Print news release -- Broadcast news release -- Transmedia news package for print, broadcast, online and social media -- News feature -- Advocacy and opinion -- Public relations writing for organizational media -- Newsletter, magazine and corporate report -- Website, blog and wiki -- Flier and brochure -- Direct mail and online appeals -- Public relations advertising -- Speechwriting -- Bibliography -- Glossary -- Index.
9781138123045 (pbk. : alk. paper) 9781138123052 (hardback : alk. paper)
Public relations.
Public relations--Authorship.
Publicity.
HM 1221 / .S768 2017