Leading the narrative : the case for strategic communication / Mari K. Eder.
Material type:
TextPublication details: Annapolis, Md. : Naval Institute Press, c2011.Description: x, 126 p. : ill. ; 24 cmISBN: - 9781612510477 (hardcover : alk. paper)
- 1612510477 (hardcover : alk. paper)
- 40020367773
- P 96.A752 E34 2011
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General books
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General books
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General books
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| P94.7 .S65 2013 Interpersonal communication : | P 95 .A33 1997 Effective communication | P95.82.A4 M4 2002 Media and democracy in Africa / | P 96.A752 E34 2011 Leading the narrative : | P 96.A752 E34 2011 Leading the narrative : | P 96.A752 E34 2011 C.4 Leading the narrative : | P 96.A752 E34 2011 C.5 Leading the narrative : |
Includes bibliographical references and index.
Military media relations -- Crisis communication and conflict storytelling -- Strategic communication and the battle of ideas -- Toward strategic communication -- The missing element: strategic communication -- The golden thread: building champions and connections -- The toxic information environment -- The cowboy and the soldier: military communication ethics -- The cable, the dish, and the blog: media communication ethics -- Challenge to change: developing leaders for the twenty-first century.