Leading the narrative :
Eder, Mari K.
Leading the narrative : the case for strategic communication / Mari K. Eder. - Annapolis, Md. : Naval Institute Press, c2011. - x, 126 p. : ill. ; 24 cm.
Includes bibliographical references and index.
Military media relations -- Crisis communication and conflict storytelling -- Strategic communication and the battle of ideas -- Toward strategic communication -- The missing element: strategic communication -- The golden thread: building champions and connections -- The toxic information environment -- The cowboy and the soldier: military communication ethics -- The cable, the dish, and the blog: media communication ethics -- Challenge to change: developing leaders for the twenty-first century.
9781612510477 (hardcover : alk. paper) 1612510477 (hardcover : alk. paper) 40020367773
2011024316
015860719 Uk
United States. Armed Forces --Public relations.
Armed Forces and mass media--United States.
Communication policy--United States.
P 96.A752 / E34 2011
Leading the narrative : the case for strategic communication / Mari K. Eder. - Annapolis, Md. : Naval Institute Press, c2011. - x, 126 p. : ill. ; 24 cm.
Includes bibliographical references and index.
Military media relations -- Crisis communication and conflict storytelling -- Strategic communication and the battle of ideas -- Toward strategic communication -- The missing element: strategic communication -- The golden thread: building champions and connections -- The toxic information environment -- The cowboy and the soldier: military communication ethics -- The cable, the dish, and the blog: media communication ethics -- Challenge to change: developing leaders for the twenty-first century.
9781612510477 (hardcover : alk. paper) 1612510477 (hardcover : alk. paper) 40020367773
2011024316
015860719 Uk
United States. Armed Forces --Public relations.
Armed Forces and mass media--United States.
Communication policy--United States.
P 96.A752 / E34 2011