Leading the narrative : the case for strategic communication / Mari K. Eder.
Material type:
TextPublication details: Annapolis, Md. : Naval Institute Press, c2011.Description: x, 126 p. : ill. ; 24 cmISBN: - 9781612510477 (hardcover : alk. paper)
- 1612510477 (hardcover : alk. paper)
- 40020367773
- P 96.A752 E34 2011
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds | |
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PAC UNIVERSITY General Stacks | P 96.A752 E34 2011 C.5 (Browse shelf(Opens below)) | C.5 | Available | 24752 | |||
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General books
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PAC UNIVERSITY General Stacks | P 96.A752 E34 2011 C.4 (Browse shelf(Opens below)) | C.4 | Withdrawn | 24232 | |||
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General books
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PAC UNIVERSITY General Stacks | P 96.A752 E34 2011 (Browse shelf(Opens below)) | C.3 | Available | 22468 | |||
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General books
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PAC UNIVERSITY General Stacks | P 96.A752 E34 2011 (Browse shelf(Opens below)) | C.2 | Available | 22469 | |||
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General books
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VALLEY ROAD General Stacks | VRC P 96.A752 E34 2011 (Browse shelf(Opens below)) | Available | 22197 |
Includes bibliographical references and index.
Military media relations -- Crisis communication and conflict storytelling -- Strategic communication and the battle of ideas -- Toward strategic communication -- The missing element: strategic communication -- The golden thread: building champions and connections -- The toxic information environment -- The cowboy and the soldier: military communication ethics -- The cable, the dish, and the blog: media communication ethics -- Challenge to change: developing leaders for the twenty-first century.