Leading the narrative : the case for strategic communication / Mari K. Eder.
Material type:
TextPublication details: Annapolis, Md. : Naval Institute Press, c2011.Description: x, 126 p. : ill. ; 24 cmISBN: - 9781612510477 (hardcover : alk. paper)
- 1612510477 (hardcover : alk. paper)
- 40020367773
- P 96.A752 E34 2011
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PAC UNIVERSITY General Stacks | P 96.A752 E34 2011 C.5 (Browse shelf(Opens below)) | C.5 | Available | 24752 | |||
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PAC UNIVERSITY General Stacks | P 96.A752 E34 2011 C.4 (Browse shelf(Opens below)) | C.4 | Withdrawn | 24232 | |||
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PAC UNIVERSITY General Stacks | P 96.A752 E34 2011 (Browse shelf(Opens below)) | C.3 | Available | 22468 | |||
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General books
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PAC UNIVERSITY General Stacks | P 96.A752 E34 2011 (Browse shelf(Opens below)) | C.2 | Available | 22469 | |||
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VALLEY ROAD General Stacks | VRC P 96.A752 E34 2011 (Browse shelf(Opens below)) | Available | 22197 |
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| VRC P 90 .H8 2013 C.5 Human communication / | VRC P 90.S73 2009 C.4 Mastering communication / | VRC P 95 .A26 1972 How to read a book / | VRC P 96.A752 E34 2011 Leading the narrative : | VRC P 96 .A86 T45 2013 Workbook for telling the story | VRC P 96.M34 H65 2016 Media management : | VRC Q 158.5 .S69 1976 Man and the physical universe / |
Includes bibliographical references and index.
Military media relations -- Crisis communication and conflict storytelling -- Strategic communication and the battle of ideas -- Toward strategic communication -- The missing element: strategic communication -- The golden thread: building champions and connections -- The toxic information environment -- The cowboy and the soldier: military communication ethics -- The cable, the dish, and the blog: media communication ethics -- Challenge to change: developing leaders for the twenty-first century.