Marketing research / A. Parasuraman, Dhruv Grewal, R. Kishnan.
Material type:
TextPublication details: Boston : Houghton Mifflin Co., c2007.Edition: 2nd edDescription: xxii, 638 p. : ill. ; 26 cmISBN: - 061866064X (instructor's exam copy)
- 0618660631 (main student text)
- HF5415.2 .P373 2007
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds | |
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General books
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PAC UNIVERSITY General Stacks | HF5415.2 .P373 2007 c.2 (Browse shelf(Opens below)) | c.2 | Available | TXT6537 | |||
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General books
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VALLEY ROAD General Stacks | VRC HF 5415.2 .P373 2007 C.1 (Browse shelf(Opens below)) | C.1 | Available | TXT6536 |
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| VRC HF 5415.2 .C5 2005 C.2 Marketing Research | VRC HF 5415.2 .K59 2008 C.5 Marketing research : | VRC HF 5415.2 .M35548 2011 C.6 Marketing research | VRC HF 5415.2 .P373 2007 C.1 Marketing research / | VRC HF 5415.3 .A83 1998 C.3 Consumer behavior and marketing action | VRC HF 5415.3 .K298 2011 Consumer behavior : | VRC HF 5415.5 .K58 2010 How to win and retain customers / |
Includes bibliographical references (p. 581-611) and indexes.