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Marketing research / A. Parasuraman, Dhruv Grewal, R. Kishnan.

By:

Parasuraman, A

Contributor(s):

Material type: Text

Text

TextPublication details: Boston : Houghton Mifflin Co., c2007.Edition: 2nd edDescription: xxii, 638 p. : ill. ; 26 cmISBN:

061866064X (instructor's exam copy)
0618660631 (main student text)

Subject(s):

Marketing research

LOC classification:

HF5415.2 .P373 2007

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Holdings ( 2 )
Title notes ( 1 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode	Item holds
General books	PAC UNIVERSITY General Stacks	HF5415.2 .P373 2007 c.2 (Browse shelf(Opens below))	c.2	Available		TXT6537
General books	VALLEY ROAD General Stacks	VRC HF 5415.2 .P373 2007 C.1 (Browse shelf(Opens below))	C.1	Available		TXT6536

Total holds: 0

Includes bibliographical references (p. 581-611) and indexes.

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