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Marketing research /

Parasuraman, A.

Marketing research / A. Parasuraman, Dhruv Grewal, R. Kishnan. - 2nd ed. - Boston : Houghton Mifflin Co., c2007. - xxii, 638 p. : ill. ; 26 cm.

Includes bibliographical references (p. 581-611) and indexes.

ISBN: 061866064X (instructor's exam copy) 0618660631 (main student text)

LCCN: 2005936447

Subjects--Topical Terms:
Marketing research.

LC Class. No.: HF5415.2 / .P373 2007

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