Handbook of market segmentation : strategic targeting for business and technology firms / Art Weinstein.
Material type:
TextSeries: Haworth series in segmented, targeted, and customized marketingPublication details: New York : Haworth Press, c2004.Edition: 3rd edDescription: xviii, 241 p. : ill. ; 23 cmISBN: - 0789021560 (alk. paper)
- 0789021579 (soft : alk. paper)
- HF 5415.127 .W45 2004
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds | |
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General books
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VALLEY ROAD General Stacks | VRC HF 5415.127 .W45 2004 C.1 (Browse shelf(Opens below)) | C.1 | Available | 22207 | |||
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General books
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PAC UNIVERSITY General Stacks | HF 5415.127 .W45 2004 C.2 (Browse shelf(Opens below)) | C.2 | Available | 22208 | |||
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General books
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PAC UNIVERSITY | HF 5415.127 .W45 2004 C.3 (Browse shelf(Opens below)) | C.3 | Available | 24368 |
Total holds: 0
Rev. ed. of: Market segmentation. Rev. ed. c1994.
Includes bibliographical references p. (225-232) and index.