Handbook of market segmentation :
Weinstein, Art.
Handbook of market segmentation : strategic targeting for business and technology firms / Art Weinstein. - 3rd ed. - New York : Haworth Press, c2004. - xviii, 241 p. : ill. ; 23 cm. - Haworth series in segmented, targeted, and customized marketing .
Rev. ed. of: Market segmentation. Rev. ed. c1994.
Includes bibliographical references p. (225-232) and index.
0789021560 (alk. paper) 0789021579 (soft : alk. paper)
Market segmentation.
Psychographics.
HF 5415.127 / .W45 2004
Handbook of market segmentation : strategic targeting for business and technology firms / Art Weinstein. - 3rd ed. - New York : Haworth Press, c2004. - xviii, 241 p. : ill. ; 23 cm. - Haworth series in segmented, targeted, and customized marketing .
Rev. ed. of: Market segmentation. Rev. ed. c1994.
Includes bibliographical references p. (225-232) and index.
0789021560 (alk. paper) 0789021579 (soft : alk. paper)
Market segmentation.
Psychographics.
HF 5415.127 / .W45 2004