Electronic media : an introduction / Lynne Schafer Gross.

By:

Gross, Lynne S

Material type: Text

TextPublication details: New York, NY : McGraw-Hill, c2013.Edition: 11th edDescription: 443 p. : ill. ; 24 cmISBN:

9780073526164 (pbk.)

Subject(s):

LOC classification:

TK 5105 .G759 2013

Summary: "Electronic Media: An Introduction provides students the essentials for interacting with electronic media whether they plan to become media producers or shrewd media consumers. The text discusses the most current media forms and the functions of those forms as they relate to advertising, promotional, regulatory, ethical and global issues. Students will explore types of media careers and learn how to obtain those jobs by developing networking and interviewing skills and by preparing strong application materials"--

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode	Item holds
2 Hours Short Loan	PAC UNIVERSITY Reserve	TK 5105 .G759 2013 C.1 (Browse shelf(Opens below))	C.1	Available		22269
General books	VALLEY ROAD General Stacks	VRC TK 5105 .G759 2013 C.2 (Browse shelf(Opens below))	C.2	Available		22316

Total holds: 0

Includes bibliographical references and index.

"Electronic Media: An Introduction provides students the essentials for interacting with electronic media whether they plan to become media producers or shrewd media consumers. The text discusses the most current media forms and the functions of those forms as they relate to advertising, promotional, regulatory, ethical and global issues. Students will explore types of media careers and learn how to obtain those jobs by developing networking and interviewing skills and by preparing strong application materials"--

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