Electronic media : (Record no. 28146)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01212cam a22002294a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 17347058 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20160314092617.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120614s2013 nyua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780073526164 (pbk.) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | PACU |
| Transcribing agency | PACU |
| Language of cataloging | eng |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | TK 5105 |
| Item number | .G759 2013 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Gross, Lynne S. |
| 245 10 - TITLE STATEMENT | |
| Title | Electronic media : |
| Remainder of title | an introduction / |
| Statement of responsibility, etc | Lynne Schafer Gross. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 11th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York, NY : |
| Name of publisher, distributor, etc | McGraw-Hill, |
| Date of publication, distribution, etc | c2013. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 443 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | "Electronic Media: An Introduction provides students the essentials for interacting with electronic media whether they plan to become media producers or shrewd media consumers. The text discusses the most current media forms and the functions of those forms as they relate to advertising, promotional, regulatory, ethical and global issues. Students will explore types of media careers and learn how to obtain those jobs by developing networking and interviewing skills and by preparing strong application materials"-- |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Telecommunication. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Broadcasting. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Item type | General books |
| Classification part | TK 5105 |
| Call number suffix | 2013 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Date last borrowed | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | PAC UNIVERSITY | PAC UNIVERSITY | Reserve | 14/03/2016 | Purchase | 7 | TK 5105 .G759 2013 C.1 | 22269 | 08/03/2019 | 07/03/2019 | C.1 | 14/03/2016 | 2 Hours Short Loan | ||||
| Library of Congress Classification | VALLEY ROAD | VALLEY ROAD | General Stacks | 15/03/2016 | Purchase | VRC TK 5105 .G759 2013 C.2 | 22316 | 15/03/2016 | C.2 | 15/03/2016 | General books |