Public relations and advertising theories : concepts and practices / B. Oǧuz Aydin, Emine Sa̜hin and Özlem Duǧan (eds.).

Contributor(s):

Material type: Text

TextPublication details: Berlin : Peter Lang, 2018.Description: 1 online resourceISBN:

3631766750
9783631766750

Subject(s):

LOC classification:

HD 59 .P789 2018

Summary: The main goal of this book is to draw attention to possible applications of public relations and advertising theories. The authors aim to present a new perspective for public relations and advertising research, claiming that it is worth looking at what theories are used in public relations and advertising space. 0This book provides an overview of key studies and contributions to the theories, as well as explores how the theoretical concepts can be applied in public relations. 0The practical solutions set out in this book focus on various public and private sectors. The studies analysed and the applications proposed are particularly valuable in terms of how public relations and advertising theories respond in practice. For this reason, this book will be an important work both for academics and practitioners working in the field of public relations and advertising.

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Holdings ( 1 )
Title notes ( 2 )

Holdings
Item type	Current library	Call number	URL	Status	Date due	Barcode	Item holds
E-Book on Ebsco Host	PAC UNIVERSITY Ebsco Database	E-book on Ebsco Host (Browse shelf(Opens below))	more online	Available

Total holds: 0

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Includes bibliographical references.

The main goal of this book is to draw attention to possible applications of public relations and advertising theories. The authors aim to present a new perspective for public relations and advertising research, claiming that it is worth looking at what theories are used in public relations and advertising space. 0This book provides an overview of key studies and contributions to the theories, as well as explores how the theoretical concepts can be applied in public relations. 0The practical solutions set out in this book focus on various public and private sectors. The studies analysed and the applications proposed are particularly valuable in terms of how public relations and advertising theories respond in practice. For this reason, this book will be an important work both for academics and practitioners working in the field of public relations and advertising.