MARC details
| 000 -LEADER |
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| fixed length control field |
01804cam a2200289 c 4500 |
| 001 - CONTROL NUMBER |
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| control field |
20952573 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
PACU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190830121253.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
190427s2018 gw b 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
3631766750 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9783631766750 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
PACU |
| Language of cataloging |
eng |
| Transcribing agency |
PACU |
| Modifying agency |
PACU |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HD 59 |
| Item number |
.P789 2018 |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Public relations and advertising theories : |
| Remainder of title |
concepts and practices / |
| Statement of responsibility, etc. |
B. Oǧuz Aydin, Emine Sa̜hin and Özlem Duǧan (eds.). |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
Berlin : |
| Name of publisher, distributor, etc. |
Peter Lang, |
| Date of publication, distribution, etc. |
2018. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 online resource |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references. |
| 520 8# - SUMMARY, ETC. |
|---|
| Summary, etc. |
The main goal of this book is to draw attention to possible applications of public relations and advertising theories. The authors aim to present a new perspective for public relations and advertising research, claiming that it is worth looking at what theories are used in public relations and advertising space. 0This book provides an overview of key studies and contributions to the theories, as well as explores how the theoretical concepts can be applied in public relations. 0The practical solutions set out in this book focus on various public and private sectors. The studies analysed and the applications proposed are particularly valuable in terms of how public relations and advertising theories respond in practice. For this reason, this book will be an important work both for academics and practitioners working in the field of public relations and advertising. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Public relations. |
| 9 (RLIN) |
498 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Comparative advertising. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Comparative advertising. |
| Source of heading or term |
fast |
| Authority record control number |
(OCoLC)fst01430116 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Public relations. |
| Source of heading or term |
fast |
| Authority record control number |
(OCoLC)fst01082892 |
| 9 (RLIN) |
498 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Aydin, B. Oǧuz. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Şahin, Emine. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Duǧan, Özlem. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
E-Book on Ebsco Host |