A preface to marketing management / J. Paul Peter, James H. Donnelly, Jr.
Material type:
TextPublication details: New York : McGraw-Hill/Irwin, 2011.Edition: Twelfth edDescription: xiv, 258 p. : ill. ; 26 cmISBN: - 9780073529967 (alk. paper)
- 0073529966 (alk. paper)
- 9780071221115 (pbk.)
- 0071221115 (pbk.)
- HF 5415.13 .P388 2011
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General books
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PAC UNIVERSITY General Stacks | HF 5415.13 .P388 2011 C.6 (Browse shelf(Opens below)) | C.6 | Available | 25195 | |||
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General books
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PAC UNIVERSITY General Stacks | HF 5415.13 .P388 2011 C.1 (Browse shelf(Opens below)) | C.1 | Available | 25185 | |||
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General books
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PAC UNIVERSITY General Stacks | HF 5415.13 .P388 2011 C.3 (Browse shelf(Opens below)) | C.3 | In transit from PAC UNIVERSITY to VALLEY ROAD since 31/07/2024 | 25192 | |||
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General books
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VALLEY ROAD General Stacks | VRC HF 5415.13 .P388 2011 C.4 (Browse shelf(Opens below)) | C.4 | Available | 25193 |
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Includes bibliographical references and indexes.
Essentials of marketing management. Strategic planning and the marketing management process -- Marketing information, research, and understanding the target market. Marketing research : process and systems for decision making ; Consumer behavior ; Business, government, and institutional buying ; Market segmentation ; Product and brand strategy ; New product planning and development ; Integrated marketing communications ; Major Federal agencies involved in control of advertising ; Personal selling, relationship building, and sales management ; Distribution strategy Pricing strategy ; The marketing of services ; Global marketing -- Analyzing marketing problems and cases -- Financial analysis for marketing decisions -- Developing marketing plans.