Normal view MARC view ISBD view

A preface to marketing management / (Record no. 30062)

MARC details
000 -LEADER
fixed length control field	01660cam a2200289 a 4500
001 - CONTROL NUMBER
control field	15951685
003 - CONTROL NUMBER IDENTIFIER
control field	PACU
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20190221145747.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	091019s2011 nyua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number	2009043316
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780073529967 (alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0073529966 (alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780071221115 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0071221115 (pbk.)
040 ## - CATALOGING SOURCE
Original cataloging agency	PACU
Transcribing agency	PACU
Language of cataloging	eng
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HF 5415.13
Item number	.P388 2011
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Peter, J. Paul.
245 12 - TITLE STATEMENT
Title	A preface to marketing management /
Statement of responsibility, etc.	J. Paul Peter, James H. Donnelly, Jr.
250 ## - EDITION STATEMENT
Edition statement	Twelfth ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc.	New York :
Name of publisher, distributor, etc.	McGraw-Hill/Irwin,
Date of publication, distribution, etc.	2011.
300 ## - PHYSICAL DESCRIPTION
Extent	xiv, 258 p. :
Other physical details	ill. ;
Dimensions	26 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc	Includes bibliographical references and indexes.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note	Essentials of marketing management. Strategic planning and the marketing management process -- Marketing information, research, and understanding the target market. Marketing research : process and systems for decision making ; Consumer behavior ; Business, government, and institutional buying ; Market segmentation ; Product and brand strategy ; New product planning and development ; Integrated marketing communications ; Major Federal agencies involved in control of advertising ; Personal selling, relationship building, and sales management ; Distribution strategy Pricing strategy ; The marketing of services ; Global marketing -- Analyzing marketing problems and cases -- Financial analysis for marketing decisions -- Developing marketing plans.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Marketing
General subdivision	Management.
9 (RLIN)	349
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Donnelly, James H.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Library of Congress Classification
Koha item type	General books
Classification part	HF 5415.13
Item part	.P388
Call number suffix	2011

Holdings
Source of classification or shelving scheme	Home library	Current library	Shelving location	Date acquired	Source of acquisition	Total Checkouts	Full call number	Barcode	Date last seen	Copy number	Price effective from	Koha item type	Date checked out
Library of Congress Classification	PAC UNIVERSITY	PAC UNIVERSITY	General Stacks	21/02/2019	Donation		HF 5415.13 .P388 2011 C.1	25185	21/02/2019	C.1	21/02/2019	General books
Library of Congress Classification	PAC UNIVERSITY	PAC UNIVERSITY	General Stacks	21/02/2019	Donation		HF 5415.13 .P388 2011 C.2	25188	21/02/2019	C.2	21/02/2019	General books
Library of Congress Classification	VALLEY ROAD	PAC UNIVERSITY	General Stacks	21/02/2019	Donation	1	HF 5415.13 .P388 2011 C.3	25192	31/07/2024	C.3	21/02/2019	General books	04/06/2024
Library of Congress Classification	PAC UNIVERSITY	PAC UNIVERSITY	General Stacks	22/02/2019	Donation		HF 5415.13 .P388 2011 C.6	25195	22/02/2019	C.6	22/02/2019	General books
Library of Congress Classification	VALLEY ROAD	VALLEY ROAD	General Stacks	21/02/2019	Donation	1	VRC HF 5415.13 .P388 2011 C.4	25193	23/05/2019	C.4	21/02/2019	General books	21/05/2019
Library of Congress Classification	VALLEY ROAD	VALLEY ROAD	General Stacks	22/02/2019	Donation		VRC HF 5415.13 .P388 2011 C.5	25196	22/02/2019	C.5	22/02/2019	General books