Introduction to mass communication : media literacy and culture / Stanley J. Baran, Bryant University.

By:

Baran, Stanley J

Material type: Text

TextPublication details: New York, NY : McGraw-Hill, 2015.Edition: Ninth editionDescription: xxiv, 389 p. ill. 28 cmISBN:

9781259921490(alk. paper)

Subject(s):

LOC classification:

P 90 .B284 2015

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Item type	Current library	Call number	Copy number	Status	Date due	Barcode	Item holds
General books	PAC UNIVERSITY General Stacks	P 90 .B284 2015 C.1 (Browse shelf(Opens below))	C.1	Available		24332
General books	PAC UNIVERSITY General Stacks	P 90 .B284 2015 C.2 (Browse shelf(Opens below))	C.2	Available		24333

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PREFACE -- LAYING THE GROUNDWORK -- MEDIA, MEDIA INDUSTRIES, AND MEDIA AUDIENCES -- STRATEGIC COMMUNICATION INDUSTRIES -- MASS-MEDIATED CULTURE IN THE INFORMATION AGE."

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