Introduction to mass communication :
Baran, Stanley J.
Introduction to mass communication : media literacy and culture / Stanley J. Baran, Bryant University. - Ninth edition. - New York, NY : McGraw-Hill, 2015. - xxiv, 389 p. ill. 28 cm
PREFACE -- LAYING THE GROUNDWORK -- MEDIA, MEDIA INDUSTRIES, AND MEDIA AUDIENCES -- STRATEGIC COMMUNICATION INDUSTRIES -- MASS-MEDIATED CULTURE IN THE INFORMATION AGE."
9781259921490(alk. paper)
Mass media.
Mass media and culture.
Media literacy.
P 90 / .B284 2015
Introduction to mass communication : media literacy and culture / Stanley J. Baran, Bryant University. - Ninth edition. - New York, NY : McGraw-Hill, 2015. - xxiv, 389 p. ill. 28 cm
PREFACE -- LAYING THE GROUNDWORK -- MEDIA, MEDIA INDUSTRIES, AND MEDIA AUDIENCES -- STRATEGIC COMMUNICATION INDUSTRIES -- MASS-MEDIATED CULTURE IN THE INFORMATION AGE."
9781259921490(alk. paper)
Mass media.
Mass media and culture.
Media literacy.
P 90 / .B284 2015