Contemporary advertising and integrated marketing communications / William F. Arens, Michael F. Weigold.
Material type:
TextPublication details: New York: McGraw-Hill, 2013.Edition: Fourteen editionDescription: xxxix; 722 p. col. ill 28 cmISBN: - 97800071318389
- HF5821 .B62 2013
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PAC UNIVERSITY | HF 5821 .B62 2013 C.2 (Browse shelf(Opens below)) | C.2 | Available | 24310 | |||
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| HF 5821 .B62 2013 C.2 Contemporary advertising and integrated marketing communications / | HF 5821 .B62 2013 C.3 Contemporary advertising and integrated marketing communications / | HF 5821 .B62 2013 C.4 Contemporary advertising and integrated marketing communications / | HF 5821 .B62 2013 C.5 Contemporary advertising and integrated marketing communications / | HF5823 .A758 2023 Advertising creative : | HF5823 .A758 2023 Advertising creative : | HF5823 .A758 2023 Advertising creative : |