Contemporary advertising and integrated marketing communications / (Record no. 28424)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00690nam a22002057a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | PACU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20211118120807.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160610b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 97800071318389 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | PACU |
| Language of cataloging | eng |
| Transcribing agency | PACU |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5821 |
| Item number | .B62 2013 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Arens, William F., |
| Relator term | author. |
| 245 10 - TITLE STATEMENT | |
| Title | Contemporary advertising and integrated marketing communications / |
| Statement of responsibility, etc | William F. Arens, Michael F. Weigold. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Fourteen edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York: |
| Name of publisher, distributor, etc | McGraw-Hill, |
| Date of publication, distribution, etc | 2013. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxix; 722 p. |
| Other physical details | col. ill |
| Dimensions | 28 cm |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising. |
| 9 (RLIN) | 818 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Weigold, Michael F., |
| Dates associated with a name | 1958- |
| Relator term | author. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Item type | General books |
| Classification part | HF 5821 |
| Call number suffix | 2013 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last borrowed | Price effective from | Koha item type | Copy number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | PAC UNIVERSITY | PAC UNIVERSITY | General Stacks | 10/06/2016 | Purchase | 5 | 2 | HF5821 .B62 2013 | 22690 | 27/03/2019 | 28/01/2019 | 10/06/2016 | General books | |||||
| Library of Congress Classification | PAC UNIVERSITY | PAC UNIVERSITY | 12/01/2018 | HF 5821 .B62 2013 C.2 | 24310 | 12/01/2018 | 12/01/2018 | General books | C.2 | |||||||||
| Library of Congress Classification | PAC UNIVERSITY | PAC UNIVERSITY | 12/01/2018 | HF 5821 .B62 2013 C.3 | 24311 | 12/01/2018 | 12/01/2018 | General books | C.3 | |||||||||
| Library of Congress Classification | PAC UNIVERSITY | PAC UNIVERSITY | 12/01/2018 | HF 5821 .B62 2013 C.4 | 24312 | 12/01/2018 | 12/01/2018 | General books | C.4 | |||||||||
| Library of Congress Classification | PAC UNIVERSITY | PAC UNIVERSITY | 12/01/2018 | HF 5821 .B62 2013 C.5 | 24313 | 12/01/2018 | 12/01/2018 | General books | C.5 |