Applied communication research methods : getting started as a researcher / Michael P. Boyle, Mike Schmierbach.
Material type:
TextDescription: xxiv, 423 pages ; 26 cmISBN: - 9780765642332
- 0765642336
- 9781138853607
- 1138853607
- 9780765642349 (pbk. : alk. paper)
- 0765642344 (pbk. : alk. paper)
- P91.3 .B69 2015
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PAC UNIVERSITY General Stacks | P 91.3 .B69 2015 C.3 (Browse shelf(Opens below)) | C.3 | Available | 24273 | ||||
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General books
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PAC UNIVERSITY General Stacks | P 91.3 .B69 2015 C.4 (Browse shelf(Opens below)) | C.4 | Available | 24274 | ||||
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General books
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PAC UNIVERSITY General Stacks | P 91.3 .B69 2015 C.5 (Browse shelf(Opens below)) | C.5 | Available | 24275 | ||||
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General books
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PAC UNIVERSITY General Stacks | Non-fiction | P91.3 .B69 2015 (Browse shelf(Opens below)) | C.2 | Available | 22340 | |||
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General books
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VALLEY ROAD General Stacks | Non-fiction | P91.3 .B69 2015 (Browse shelf(Opens below)) | C.1 | Available | 22339 |
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| KSK 78 .B87O38 2010 Business Law | LB 2343.33 .K4 G5 HOW TO BECOME A TOP STUDENT : | P 40 .I58 1984 The sociolinguistics of language | P91.3 .B69 2015 Applied communication research methods : | PE 1112 .E43 2012 C.3 English simplified | PE 1112 .E43 2012 C.7 English simplified | PJ 4845.W3 1960 Lists of words occurring frequentry in the hebrew bible : |
Includes bibliographical references and index.
Basic principles of research and a guide to using the book -- Basic concepts of research -- Theory and reading scholarly research -- Ethical research -- Concept explication and measurement -- Reliability and validity -- Effective measurement -- Sampling -- Experiments and threats to validity -- Survey research -- Content analysis -- Qualitative research -- Qualitative data analysis -- Descriptive statistics -- Principles of inferential statistics -- Multivariate inferential statistics.
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