MARC details
| 000 -LEADER |
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| fixed length control field |
01507nam a22003377a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
11623379 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
PACU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20160316195539.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
|
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780765642332 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0765642336 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781138853607 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
1138853607 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| Cancelled/invalid ISBN |
9781315718644 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780765642349 (pbk. : alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0765642344 (pbk. : alk. paper) |
| 024 8# - OTHER STANDARD IDENTIFIER |
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| Standard number or code |
40025181469 |
| 040 ## - CATALOGING SOURCE |
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| Transcribing agency |
PACU |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
P91.3 |
| Item number |
.B69 2015 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Boyle, Michael P., |
| Dates associated with a name |
1975- |
| Relator term |
author. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Applied communication research methods : |
| Remainder of title |
getting started as a researcher / |
| Statement of responsibility, etc |
Michael P. Boyle, Mike Schmierbach. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxiv, 423 pages ; |
| Dimensions |
26 cm |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Basic principles of research and a guide to using the book -- Basic concepts of research -- Theory and reading scholarly research -- Ethical research -- Concept explication and measurement -- Reliability and validity -- Effective measurement -- Sampling -- Experiments and threats to validity -- Survey research -- Content analysis -- Qualitative research -- Qualitative data analysis -- Descriptive statistics -- Principles of inferential statistics -- Multivariate inferential statistics. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Communication |
| General subdivision |
Research. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Communication |
| General subdivision |
Methodology. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Communication |
| General subdivision |
Methodology. |
| Source of heading or term |
fast |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Communication |
| General subdivision |
Research. |
| Source of heading or term |
fast |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Schmierbach, Mike, |
| Dates associated with a name |
1976- |
| Relator term |
author. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Item type |
General books |