Electronic media : an introduction / Lynne Schafer Gross.
Material type:
TextPublication details: New York, NY : McGraw-Hill, c2013.Edition: 11th edDescription: 443 p. : ill. ; 24 cmISBN: - 9780073526164 (pbk.)
- TK 5105 .G759 2013
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|
2 Hours Short Loan
|
PAC UNIVERSITY Reserve | TK 5105 .G759 2013 C.1 (Browse shelf(Opens below)) | C.1 | Available | 22269 | |||
|
General books
|
VALLEY ROAD General Stacks | VRC TK 5105 .G759 2013 C.2 (Browse shelf(Opens below)) | C.2 | Available | 22316 |
Browsing PAC UNIVERSITY shelves, Shelving location: Reserve Close shelf browser (Hides shelf browser)
| RM 316 .O34 2008 Understanding and treatmenting drug abuse / | RM316.R39 2008 "Drugs, society & human behavior" | TCL BS 2555.52 .S77 2007 Four portraits, one Jesus : | TK 5105 .G759 2013 C.1 Electronic media : | TK 5105.7 .H63 2003 C.3 Local area network | TR 820 .K44 2015 C.3 Practical photojournalism : | VRC HD 76 .M45 2001 C.2 Communication for development in the third world |
Includes bibliographical references and index.
"Electronic Media: An Introduction provides students the essentials for interacting with electronic media whether they plan to become media producers or shrewd media consumers. The text discusses the most current media forms and the functions of those forms as they relate to advertising, promotional, regulatory, ethical and global issues. Students will explore types of media careers and learn how to obtain those jobs by developing networking and interviewing skills and by preparing strong application materials"--
Click on an image to view it in the image viewer