Media management : a casebook approach / C. Ann Hollifield... [et al.].
Material type:
TextSeries: Routledge communication seriesPublication details: New York : Routledge, 2016.Edition: Fifth editionDescription: xxi, 416 pages ; 24 cmISBN: - 9781138901025
- P 96.M34 H65 2016
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PAC UNIVERSITY General Stacks | P 96.M34 H65 2016 C.3 (Browse shelf(Opens below)) | C.3 | Available | 24276 | ||||
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PAC UNIVERSITY General Stacks | Non-fiction | P 96.M34 H65 2016 C.1 (Browse shelf(Opens below)) | C.1 | Available | 22238 | |||
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General books
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VALLEY ROAD General Stacks | Non-fiction | VRC P 96.M34 H65 2016 (Browse shelf(Opens below)) | C.2 | Available | 22239 |
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| P 96.A86 T45 2013 C.4 Telling the story : | P 96.A86 T45 2013 C.5 Telling the story : | P 96.M34 H65 2016 C.1 Media management : | P 96.M34 H65 2016 C.3 Media management : | P 99 .A45 2008 C.1 The symbol detective : | P 99 .C55 1997 Introducing semiotics / | P 99.4 .P72B5 1992 Understanding utterances |
Includes bibliographical references (pages 377-397) and indexes.
Introduction: Preparing for and using the case method -- Leadership -- Motivation -- Workforce -- Entrepreneurship -- Planning and project management -- Innovation -- Market analysis -- Marketing and research -- Law, regulations, and ethics -- Extended case study 1: Changing leaders and directions in Dallas/Fort Worth -- Extended case study 2: Solving crises at South Asian Entertainment.
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