Image from OpenLibrary

The book publishing industry / Albert N. Greco, Jim Milliot, and Robert M. Wharton.

By: Contributor(s): Material type: TextTextPublication details: New York: Routlege, 2014.Edition: Third editionDescription: 23 cm xiv, 485 pISBN:
  • 9780415887250 (hardback)
  • 9780415887243 (pbk.)
Subject(s): LOC classification:
  • Z 471 .G74 2013
Contents:
Book publishing : an introduction -- New title output, book categories and prices, economic data, sales, returns, and the channels of distribution -- The development of modern book publishing companies : history and analysis -- Business operations -- The editorial process -- Editors, book acquisitions, production, operations, and costs -- Marketing and selling books -- The book publishing confronts the twenty-first century's challenges.
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode Item holds
 General books General books PAC UNIVERSITY General Stacks Z 471 .G74 2013 C.2 (Browse shelf(Opens below)) C.2 Available 24354
 General books General books PAC UNIVERSITY General Stacks Z 471 .G74 2013 C.3 (Browse shelf(Opens below)) C.3 Available 24355
 General books General books PAC UNIVERSITY General Stacks Z 471 .G74 2013 C.4 (Browse shelf(Opens below)) C.4 Available 24356
 General books General books PAC UNIVERSITY General Stacks Z 471 .G74 2013 C.5 (Browse shelf(Opens below)) C.5 Available 24357
 General books General books PAC UNIVERSITY General Stacks Non-fiction Z471 .G74 2014 (Browse shelf(Opens below)) Available 22257
Total holds: 0

Includes bibliographical references.

Book publishing : an introduction -- New title output, book categories and prices, economic data, sales, returns, and the channels of distribution -- The development of modern book publishing companies : history and analysis -- Business operations -- The editorial process -- Editors, book acquisitions, production, operations, and costs -- Marketing and selling books -- The book publishing confronts the twenty-first century's challenges.


Richard Ondeng' Library |56875-00200,Nairobi | Kenya
Tel: +254-20-2013146 / 2076894 | Mobile: 0721-932050, 0734-400694
Email: enquiries@pacuniversity.ac.ke| Website: www.pacuniversity.ac.ke
Powered by PAC University ICT Department