The book publishing industry /
Greco, Albert N.,
The book publishing industry / Albert N. Greco, Jim Milliot, and Robert M. Wharton. - Third edition. - New York: Routlege, 2014. - xiv, 485 p. 23 cm
Includes bibliographical references.
Book publishing : an introduction -- New title output, book categories and prices, economic data, sales, returns, and the channels of distribution -- The development of modern book publishing companies : history and analysis -- Business operations -- The editorial process -- Editors, book acquisitions, production, operations, and costs -- Marketing and selling books -- The book publishing confronts the twenty-first century's challenges.
9780415887250 (hardback) 9780415887243 (pbk.)
Publishers and publishing--United States.
Electronic publishing--United States.
Z 471 / .G74 2013
The book publishing industry / Albert N. Greco, Jim Milliot, and Robert M. Wharton. - Third edition. - New York: Routlege, 2014. - xiv, 485 p. 23 cm
Includes bibliographical references.
Book publishing : an introduction -- New title output, book categories and prices, economic data, sales, returns, and the channels of distribution -- The development of modern book publishing companies : history and analysis -- Business operations -- The editorial process -- Editors, book acquisitions, production, operations, and costs -- Marketing and selling books -- The book publishing confronts the twenty-first century's challenges.
9780415887250 (hardback) 9780415887243 (pbk.)
Publishers and publishing--United States.
Electronic publishing--United States.
Z 471 / .G74 2013