Marketing in a nutshell : key concepts for non-specialists / Mike Meldrum and Malcolm McDonald
Material type:
TextPublication details: Oxford : Butterworth-Heinemann, 2007Description: x , 294 p. : ill. ; 23 cmISBN: - 978-0-7506-8133-9
- HF 5410 .M45 2007
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|
General books
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VALLEY ROAD General Stacks | VRC HF 5410 .M45 2007 (Browse shelf(Opens below)) | C.1 | Available | 20428 | |||
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General books
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VALLEY ROAD General Stacks | VRC HF 5410 .M45 2007 (Browse shelf(Opens below)) | C.2 | Available | 20429 |
Total holds: 0
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| VRC HF 5387 .G75 2010 C.4 Business ethics and corporate social responsibility | VRC HF 5387 .V44 2012 C.6 Business ethics | VRC HF 5410 .M45 2007 Marketing in a nutshell : | VRC HF 5410 .M45 2007 Marketing in a nutshell : | VRC HF 5413 .A87 2010 Assessing the marketing environment / | VRC HF 5413 .A87 2010 Assessing the marketing environment / | VRC HF 5415 .D325 1979 The Dartnell sales manager's handbook / |
Includes index.