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Marketing in a nutshell :

Meldrum, Mike

Marketing in a nutshell : key concepts for non-specialists / Mike Meldrum and Malcolm McDonald - Oxford : Butterworth-Heinemann, 2007 - x , 294 p. : ill. ; 23 cm.

Includes index.

ISBN: 978-0-7506-8133-9

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF 5410 / .M45 2007

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