MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01311cam a2200349 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
18947795 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
PACU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190827164427.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
160126t20162016nyua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2015048433 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781138948594 (hbk) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781138948600 (pbk) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
PACU |
| Language of cataloging |
eng |
| Transcribing agency |
PACU |
| Description conventions |
rda |
| Modifying agency |
PACU |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HD59 |
| Item number |
.K558 2016 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kim, Carolyn Mae, |
| Relator term |
author. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Social media campaigns : |
| Remainder of title |
strategies for public relations and marketing / |
| Statement of responsibility, etc. |
Carolyn Mae Kim. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
New York : |
| Name of publisher, distributor, etc. |
Routledge, Taylor & Francis Group, |
| Date of publication, distribution, etc. |
2016. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 online resource |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Internet in public relations. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Internet marketing. |
| 9 (RLIN) |
707 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Social media. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Public relations. |
| 9 (RLIN) |
498 |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Relationship information |
Online version: |
| Main entry heading |
Kim, Carolyn Mae, author. |
| Title |
Social media campaigns |
| Place, publisher, and date of publication |
New York, NY : Routledge, 2016 |
| International Standard Book Number |
9781315652375 |
| Record control number |
(DLC) 2016004224 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
orignew |
| d |
1 |
| e |
ecip |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
E-Book on Ebsco Host |