Social media campaigns :
Kim, Carolyn Mae,
Social media campaigns : strategies for public relations and marketing / Carolyn Mae Kim. - New York : Routledge, Taylor & Francis Group, 2016. - 1 online resource
Includes bibliographical references and index.
9781138948594 (hbk) 9781138948600 (pbk)
2015048433
Internet in public relations.
Internet marketing.
Social media.
Public relations.
HD59 / .K558 2016
Social media campaigns : strategies for public relations and marketing / Carolyn Mae Kim. - New York : Routledge, Taylor & Francis Group, 2016. - 1 online resource
Includes bibliographical references and index.
9781138948594 (hbk) 9781138948600 (pbk)
2015048433
Internet in public relations.
Internet marketing.
Social media.
Public relations.
HD59 / .K558 2016