PR 2.0 : (Record no. 28214)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00842cam a2200229 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 15106924 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20160412162049.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 071210s2008 nju b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0321510070 (hardback : alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780321510075 (hardback : alk. paper) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | PACU |
| Transcribing agency | PACU |
| Language of cataloging | eng |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD 59 |
| Item number | .B743 2008 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Breakenridge, Deirdre. |
| 245 10 - TITLE STATEMENT | |
| Title | PR 2.0 : |
| Remainder of title | new media, new tools, new audiences / |
| Statement of responsibility, etc | Deirdre Breakenridge. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Upper Saddle River, N.J. : |
| Name of publisher, distributor, etc | FT Press, |
| Date of publication, distribution, etc | c2008. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xx, 284 p. ; |
| Dimensions | 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Public relations. |
| 9 (RLIN) | 498 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Mass media and business. |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Table of contents |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/toc/fy0804/2007049788.html">http://www.loc.gov/catdir/toc/fy0804/2007049788.html</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Item type | General books |
| Classification part | HD 59 |
| Call number suffix | 2008 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Date last borrowed | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | PAC UNIVERSITY | PAC UNIVERSITY | General Stacks | 11/04/2016 | Purchase | 2 | HD 59 .B743 2008 C.1 | 22425 | 07/12/2019 | 25/11/2019 | C.1 | 11/04/2016 | General books | ||||
| Library of Congress Classification | PAC UNIVERSITY | PAC UNIVERSITY | General Stacks | 11/04/2016 | Purchase | HD 59 .B743 2008 C.2 | 22426 | 11/04/2016 | C.2 | 11/04/2016 | General books |