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PR 2.0 :

Breakenridge, Deirdre.

PR 2.0 : new media, new tools, new audiences / Deirdre Breakenridge. - Upper Saddle River, N.J. : FT Press, c2008. - xx, 284 p. ; 24 cm.

Includes bibliographical references and index.

ISBN: 0321510070 (hardback : alk. paper) 9780321510075 (hardback : alk. paper)

Subjects--Topical Terms:
Public relations.
Mass media and business.

LC Class. No.: HD 59 / .B743 2008

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