Creative strategy in advertising / (Record no. 28208)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00716nam a22002295a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 17518992 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20160323125625.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 121105s2013 mau 000 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781285080277 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | PACU |
| Transcribing agency | PACU |
| Language of cataloging | eng |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5825 |
| Item number | .D74 2014 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Drewniany, Bonnie L. |
| 245 10 - TITLE STATEMENT | |
| Title | Creative strategy in advertising / |
| Statement of responsibility, etc | Bonnie Drewniany, A. Jerome Jewler. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 11th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Boston, MA : |
| Name of publisher, distributor, etc | Wadsworth, Cengage Learning, |
| Date of publication, distribution, etc | 2014 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii, 314 p. |
| Other physical details | ill. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising copy. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising layout and typography |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Jewler, A. Jerome. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Item type | General books |
| Classification part | HF 5825 |
| Call number suffix | 2014 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last borrowed | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | PAC UNIVERSITY | PAC UNIVERSITY | General Stacks | 23/03/2016 | Purchase | 4 | 2 | HF 5825 .D74 2014 | 22360 | 25/09/2020 | 22/05/2020 | 23/03/2016 | General books |