Normal view MARC view ISBD view

Creative strategy in advertising /

Drewniany, Bonnie L.

Creative strategy in advertising / Bonnie Drewniany, A. Jerome Jewler. - 11th ed. - Boston, MA : Wadsworth, Cengage Learning, 2014 - xviii, 314 p. ill.

Includes index

ISBN: 9781285080277

Subjects--Topical Terms:
Advertising copy.
Advertising layout and typography

LC Class. No.: HF 5825 / .D74 2014

Place hold
Print
Add to your cart (remove)
Save record
BIBTEX Dublin Core MARC (non-Unicode/MARC-8) MARCXML MODS (XML) RIS MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard)
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)