MARC details
000 -LEADER |
fixed length control field |
04222cam a2200409 i 4500 |
001 - CONTROL NUMBER |
control field |
17804630 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20211118154650.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
130703t20142014nyua b 001 0 eng |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781433118654 (hbk. : alk. paper) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
1433118653 (hbk. : alk. paper) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781433118647 (pbk. : alk. paper) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
1433118645 (pbk. : alk. paper) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
Cancelled/invalid ISBN |
9781433118647 (ebk.) |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
PACU |
Transcribing agency |
PACU |
050 00 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
RA 418 |
Item number |
.S87 2014 |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
. |
245 00 - TITLE STATEMENT |
Title |
Strategies for developing global health programs / |
Statement of responsibility, etc |
edited by Do Kyun Kim, Arvind Singhal, Gary L. Kreps. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
New York : |
Name of publisher, distributor, etc |
Peter Lang Publishing, |
Date of publication, distribution, etc |
2014. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
viii, 394 pages : |
Other physical details |
illustrations ; |
Dimensions |
23 cm. |
490 1# - SERIES STATEMENT |
Series statement |
Health communication, |
International Standard Serial Number |
2153-1277 ; |
Volume number/sequential designation |
vol. 5 |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references and index. |
505 0# - FORMATTED CONTENTS NOTE |
Formatted contents note |
Strategies and principles for using mass and online/digital media in health communication campaigns / Charles K. Atkin & Ronald E. Rice -- Developing and testing mobile health applications to affect behavior change : lessons from the field / Andrew Isham, Bret R. Shaw, & Dave Gustafson -- A primer for using mobile apps and social media in healthcare / Carolyn Lauckner & Pamela Whitten -- Digital games : the secret of alternative health realities / Hua Wang & Arvind Singhal -- Entertainment education saves lives and improves health : key steps to developing effective programs / Caroline Jacoby, Jane Brown, Uttara Bharath Kumar, Rajiv N. Rimal, & Sanjanthi Velu -- Conversations about cancer (CAC) : a national and global strategy for impacting family and medical interactions / Wayne A. Beach, Kyle Gutzmer, David M. Dozier, Mary K. Buller & David B. Buller -- Narrative-based health communication interventions : using survivor stories to increase breast cancer knowledge and promote mammography / Tess Thompson & Matthew W. Kreuter -- Drama as a rhetorical health communication strategy / Anat Gesser-Edelsburg -- Identifying key individuals for the diffusion of health information and practices: a communication network method / Do Kyun Kim, James W. Dearing -- The positive deviance approach to designing and implementing health communication interventions / Arvind Singhal -- |
505 0# - FORMATTED CONTENTS NOTE |
Formatted contents note |
Conveying the human implications of climate change : using theory and audience research to inform communication efforts by public health professionals / Melinda R. Weathers, Edward Maibach, & Matthew Nisbet -- Integrating the diffusion of innovations and social marketing for designing a HIV/AIDS prevention strategy among a hard-to-reach population / Do Kyun Kim -- Community participatory design of health communication interventions / Linda Neuhauser, Gary L. Kreps, & S. Leonard Syme -- Faith-based community health interventions : incorporating cultural ecology, the social ecological framework, and gender analysis / Kari Hartwig -- Designing logos for health campaigns : convergence of semiotics and the diffusion of innovations / Do Kyun Kim -- Strategic communication for health advocacy and social change / Gary L. Kreps -- Health activism as resistance : MOSOP as a site of culture-centered resistance in Niger delta region of Nigeria / Mohan J. Dutta -- National health communication surveillance systems / Bradford W. Hesse, David E. Nelson, Richard P. Moser, Kelly D. Blake, Wen-ying Sylvia Chou, Lila J. Finney, & Ellen Burke Beckjord -- Cultural beacons in health communication : leveraging overlooked indicators and grassroots wisdoms / Laurel J. Felt, Lucía Durá & Arvind Singhal -- Evaluating health communication interventions / Gary L. Kreps. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Communication in medicine. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Health promotion. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
International cooperation. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
World health. |
650 12 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Health Communication |
General subdivision |
methods. |
650 22 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Health Promotion |
General subdivision |
methods. |
650 22 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
International Cooperation. |
650 22 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
World Health. |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Kim, Do kyun, |
Relator term |
editor of compilation. |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Singhal, Arvind, |
Dates associated with a name |
1962- |
Relator term |
editor of compilation. |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Kreps, Gary L., |
Relator term |
editor of compilation. |
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
Uniform title |
Health communication (New York, N.Y.) ; |
Volume number/sequential designation |
v. 5. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
Library of Congress Classification |
Item type |
General books |
Classification part |
RA 418 |
Call number suffix |
2014 |