Strategies for developing global health programs /
Strategies for developing global health programs / edited by Do Kyun Kim, Arvind Singhal, Gary L. Kreps. - New York : Peter Lang Publishing, 2014. - viii, 394 pages : illustrations ; 23 cm. - Health communication, vol. 5 2153-1277 ; . - Health communication (New York, N.Y.) ; v. 5. .
Includes bibliographical references and index.
Strategies and principles for using mass and online/digital media in health communication campaigns / Charles K. Atkin & Ronald E. Rice -- Developing and testing mobile health applications to affect behavior change : lessons from the field / Andrew Isham, Bret R. Shaw, & Dave Gustafson -- A primer for using mobile apps and social media in healthcare / Carolyn Lauckner & Pamela Whitten -- Digital games : the secret of alternative health realities / Hua Wang & Arvind Singhal -- Entertainment education saves lives and improves health : key steps to developing effective programs / Caroline Jacoby, Jane Brown, Uttara Bharath Kumar, Rajiv N. Rimal, & Sanjanthi Velu -- Conversations about cancer (CAC) : a national and global strategy for impacting family and medical interactions / Wayne A. Beach, Kyle Gutzmer, David M. Dozier, Mary K. Buller & David B. Buller -- Narrative-based health communication interventions : using survivor stories to increase breast cancer knowledge and promote mammography / Tess Thompson & Matthew W. Kreuter -- Drama as a rhetorical health communication strategy / Anat Gesser-Edelsburg -- Identifying key individuals for the diffusion of health information and practices: a communication network method / Do Kyun Kim, James W. Dearing -- The positive deviance approach to designing and implementing health communication interventions / Arvind Singhal -- Conveying the human implications of climate change : using theory and audience research to inform communication efforts by public health professionals / Melinda R. Weathers, Edward Maibach, & Matthew Nisbet -- Integrating the diffusion of innovations and social marketing for designing a HIV/AIDS prevention strategy among a hard-to-reach population / Do Kyun Kim -- Community participatory design of health communication interventions / Linda Neuhauser, Gary L. Kreps, & S. Leonard Syme -- Faith-based community health interventions : incorporating cultural ecology, the social ecological framework, and gender analysis / Kari Hartwig -- Designing logos for health campaigns : convergence of semiotics and the diffusion of innovations / Do Kyun Kim -- Strategic communication for health advocacy and social change / Gary L. Kreps -- Health activism as resistance : MOSOP as a site of culture-centered resistance in Niger delta region of Nigeria / Mohan J. Dutta -- National health communication surveillance systems / Bradford W. Hesse, David E. Nelson, Richard P. Moser, Kelly D. Blake, Wen-ying Sylvia Chou, Lila J. Finney, & Ellen Burke Beckjord -- Cultural beacons in health communication : leveraging overlooked indicators and grassroots wisdoms / Laurel J. Felt, Lucía Durá & Arvind Singhal -- Evaluating health communication interventions / Gary L. Kreps.
9781433118654 (hbk. : alk. paper) 1433118653 (hbk. : alk. paper) 9781433118647 (pbk. : alk. paper) 1433118645 (pbk. : alk. paper)
Communication in medicine.
Health promotion.
International cooperation.
World health.
Health Communication--methods.
Health Promotion--methods.
International Cooperation.
World Health.
RA 418 / .S87 2014