Marketing (Record no. 25684)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00724nam a2200229Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | PACU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20141204100649.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 130524s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781426639074 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | PACU |
| Language of cataloging | eng |
| Transcribing agency | PACU |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.13 |
| Item number | .J35 2009 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | "Jain, Subhash C." |
| 9 (RLIN) | 177 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing |
| Remainder of title | Planning and Strategy |
| Statement of responsibility, etc. | Subhash C. Jain, George T. Haley; |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 8th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Cengage |
| Date of publication, distribution, etc. | C.2009 |
| Place of publication, distribution, etc. | Australia |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii, 641p. |
| Other physical details | ill. |
| Dimensions | 29 cm |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | marketing |
| Form subdivision | texts and cases |
| General subdivision | strategy |
| 9 (RLIN) | 3409 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing planning |
| 9 (RLIN) | 710 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Haley, George T. |
| 9 (RLIN) | 3410 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | General books |
| Classification part | HF 5415.13 |
| Item part | .J35 |
| Call number suffix | 2009 |
| Call number prefix | HF |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | PAC UNIVERSITY | PAC UNIVERSITY | Oversize General collection | 13/03/2014 | Purchase | 7 | 6 | OS HF 5415.13 .J35 2009 C.2 | TXT5959 | 21/06/2021 | 21/01/2021 | C.2 | 13/03/2014 | General books | ||||
| Library of Congress Classification | PAC UNIVERSITY | PAC UNIVERSITY | Oversize General collection | 15/08/2014 | Purchase | 3 | OS HF 5415.13 .J35 2009 C.3 | TXT5960 | 11/03/2020 | 29/02/2020 | C.3 | 15/08/2014 | General books |