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Marketing

"Jain, Subhash C."

Marketing Planning and Strategy Subhash C. Jain, George T. Haley; - 8th ed. - Australia Cengage C.2009 - xvii, 641p. ill. 29 cm

Includes index

ISBN: 9781426639074

Subjects--Topical Terms:
marketing --strategy--texts and cases
Marketing planning

LC Class. No.: HF 5415.13 / .J35 2009

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