Marketing management : (Record no. 15002)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00873cam a2200253 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 15496630 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | PACU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180227095213.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 081024s2006 si a b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0131982321 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | PACU |
| Transcribing agency | PACU |
| Language of cataloging | eng |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.13 |
| Item number | K64 2006 |
| 245 00 - TITLE STATEMENT | |
| Title | Marketing management : |
| Statement of responsibility, etc. | Philip Kotler ... [et al.]. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Singapore ; |
| -- | New York : |
| Name of publisher, distributor, etc. | Prentice Hall, |
| Date of publication, distribution, etc. | c2006. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xlvii, 647 p. : |
| Other physical details | col. ill. ; |
| Dimensions | 28 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes biblioraphical references and indexes. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | marketing management |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip. |
| 9 (RLIN) | 3391 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | General books |
| Classification part | HF 5415.13 |
| Item part | K64 |
| Call number suffix | 2006 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | PAC UNIVERSITY | PAC UNIVERSITY | 13/03/2014 | 1 | OS HF 5415.13.K64 2006 C.3 | 19468 | 25/08/2021 | 18/08/2021 | 13/03/2014 | General books |