Marketing management :
Marketing management :
Philip Kotler ... [et al.].
- 4th ed.
- Singapore ; New York : Prentice Hall, c2006.
- xlvii, 647 p. : col. ill. ; 28 cm.
Includes biblioraphical references and indexes.
0131982321
marketing management
HF 5415.13 / K64 2006
Includes biblioraphical references and indexes.
0131982321
marketing management
HF 5415.13 / K64 2006