Media and communication research methods :
Berger, Arthur Asa,
Media and communication research methods : an introduction to qualitative and quantitative approaches / Arthur Asa Berger, San Francisco State University. - Fourth Edition. - New York : SAGE Publications, 2016. - xvii, 415 p. 23cm
Revised edition of the author's Media and communication research methods, 2014.
Includes bibliographical references and index.
Preface to the fourth edition -- Acknowledgments -- Introduction -- Getting started -- What is research? -- The research process -- Methods of textual analysis -- Semiotic analysis -- Rhetorical analysis -- Ideological criticism -- Psychoanalytic criticism -- Discourse analysis -- Qualitative research methods -- Interviews -- Historical analysis -- Ethnomethodological research -- Participant observation -- Quantitative research methods -- Content analysis -- Surveys -- Experiments -- A primer on descriptive statistics -- Putting it all together -- Common thinking errors -- Writing research reports -- References -- Glossary -- Index -- About the author.
Mass media--Research--Methodology.
Communication--Research--Methodology.
P 91.3 / .B385 2016
Media and communication research methods : an introduction to qualitative and quantitative approaches / Arthur Asa Berger, San Francisco State University. - Fourth Edition. - New York : SAGE Publications, 2016. - xvii, 415 p. 23cm
Revised edition of the author's Media and communication research methods, 2014.
Includes bibliographical references and index.
Preface to the fourth edition -- Acknowledgments -- Introduction -- Getting started -- What is research? -- The research process -- Methods of textual analysis -- Semiotic analysis -- Rhetorical analysis -- Ideological criticism -- Psychoanalytic criticism -- Discourse analysis -- Qualitative research methods -- Interviews -- Historical analysis -- Ethnomethodological research -- Participant observation -- Quantitative research methods -- Content analysis -- Surveys -- Experiments -- A primer on descriptive statistics -- Putting it all together -- Common thinking errors -- Writing research reports -- References -- Glossary -- Index -- About the author.
Mass media--Research--Methodology.
Communication--Research--Methodology.
P 91.3 / .B385 2016