Ten rules for strategic innovators :

Govindarajan, Vijay

Ten rules for strategic innovators : from idea to execution / Vijay Govindarajan and Chris Trimble - Boston, Massachusetts : Harvard Business School Press, 2005. - xxvii , 224 p. : ill. ; 24 cm.

Includes bibliographical references (p. 199-215) and index.

Why innovation needs a different kind of execution -- Why organizations, like elephants, never forget -- Case: Corning microarray technologies -- Slaying the elephant -- Why tensions rise when new borrows from established -- Case: New York Times Digital -- Turning tension into a productive force -- Why learning from experience is an unnatural act -- How being bold, competitive, or demanding can inhibit learning -- Case: Hasbro Interactive -- How being reasonable, inspiring, or diligent can block learning just as easily -- Case: Capston-White -- Finding gold with theory-focused planning -- Ten rules for strategic innovators -- Case: Analog Devices.

978-1-59139-758-8


New business enterprises--Management
Entrepreneurship
Creative ability in business
Strategic planning
New business enterprises--Case studies--United States

HD 62.5 / .G68 2005

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