Trust, power and public relations in financial markets / Clea Bourne.
Material type:
TextPublication details: London ; New York, NY : Routledge, Taylor & Francis Group 2017.Description: 1 online resourceISBN: - 9780415719216 (hardback)
- HG 173 .B68 2017
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E-Book on Ebsco Host
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PAC UNIVERSITY Ebsco Database | E-book on Ebsco Host (Browse shelf(Opens below)) | more online | Available |
PR in financial markets: "booms and busts" in trust -- Reframing trust, power & public relations -- Promoting state financial power: creditworthiness as trustworthiness -- Financial trade associations: territorial battles for trust -- Stock market storytelling and dalliances with trust -- Changing banking models, shifting trust relations -- Insurance, investment, pensions: rise of the robo-expert -- Financial exclusion: PR as activism and resistance -- Organising silence: public relations in financial silos -- Conclusion: revisiting the trust strategist's role.