Trust, power and public relations in financial markets /
Bourne, Clea.
Trust, power and public relations in financial markets / Clea Bourne. - London ; New York, NY : Routledge, Taylor & Francis Group 2017. - 1 online resource
PR in financial markets: "booms and busts" in trust -- Reframing trust, power & public relations -- Promoting state financial power: creditworthiness as trustworthiness -- Financial trade associations: territorial battles for trust -- Stock market storytelling and dalliances with trust -- Changing banking models, shifting trust relations -- Insurance, investment, pensions: rise of the robo-expert -- Financial exclusion: PR as activism and resistance -- Organising silence: public relations in financial silos -- Conclusion: revisiting the trust strategist's role.
9780415719216 (hardback)
Finance.
Public relations.
Trust.
HG 173 / .B68 2017
Trust, power and public relations in financial markets / Clea Bourne. - London ; New York, NY : Routledge, Taylor & Francis Group 2017. - 1 online resource
PR in financial markets: "booms and busts" in trust -- Reframing trust, power & public relations -- Promoting state financial power: creditworthiness as trustworthiness -- Financial trade associations: territorial battles for trust -- Stock market storytelling and dalliances with trust -- Changing banking models, shifting trust relations -- Insurance, investment, pensions: rise of the robo-expert -- Financial exclusion: PR as activism and resistance -- Organising silence: public relations in financial silos -- Conclusion: revisiting the trust strategist's role.
9780415719216 (hardback)
Finance.
Public relations.
Trust.
HG 173 / .B68 2017