Inside spin : the dark underbelly of the PR industry / Bob Burton.

By:

Burton, Bob, 1959-

Material type: Text

TextPublication details: Crows Nest, N.S.W. : Allen & Unwin, 2007.Description: 1 online resourceISBN:

9781741752175 (pbk.)

Subject(s):

LOC classification:

HM263 .B82 2007

Online resources:

Table of contents

Summary: Corporate and government spin doctors invisibly influence just about every news story we read, see and hear. Perhaps even more significant is what they manage to keep out of the news altogether. Bob Burton peers inside the hidden world of corporate and government spin to reveal the extraordinary impact of the PR industry. He illuminates the hardball and soft tactics used by PR companies to smother dissenting viewpoints, mask sponsors, attack corporate competitors and influence politicians. Through a series of detailed case studies from both private and public sectors, he shows just how much PR controls what we see, hear and think about the organisations that manage our society.

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Holdings ( 1 )
Title notes ( 2 )

Holdings
Item type	Current library	Call number	URL	Status	Date due	Barcode	Item holds
E-Book on Ebsco Host	PAC UNIVERSITY Ebsco Database	Ebook on Ebscohost (Browse shelf(Opens below))	more online	Available

Total holds: 0

Includes bibliographical references (p. 267-299) and index.

Corporate and government spin doctors invisibly influence just about every news story we read, see and hear. Perhaps even more significant is what they manage to keep out of the news altogether. Bob Burton peers inside the hidden world of corporate and government spin to reveal the extraordinary impact of the PR industry. He illuminates the hardball and soft tactics used by PR companies to smother dissenting viewpoints, mask sponsors, attack corporate competitors and influence politicians. Through a series of detailed case studies from both private and public sectors, he shows just how much PR controls what we see, hear and think about the organisations that manage our society.