The AMA handbook of public relations / Robert L. Dilenschneider ; foreword by Maria Bartiromo.
Material type:
TextPublication details: New York, NY : AMACOM, American Management Association, c2010.Description: xiii, 239 p. ; 26 cmISBN: - 9780814415252 (hc)
- 0814415253
- Handbook of public relations
- Public relations
- HD59 .D558 2010
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|
General books
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PAC UNIVERSITY General Stacks | HD 59 .D558 2010 C.3 (Browse shelf(Opens below)) | C.3 | Available | 24753 | |||
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General books
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PAC UNIVERSITY General Stacks | HD59 .D558 2010 C.2 (Browse shelf(Opens below)) | C.2 | Available | 24309 | |||
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General books
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PAC UNIVERSITY General Stacks | HD 59 .D558 2010 (Browse shelf(Opens below)) | c.1 | Available | 22304 |
Includes bibliographical references and index.
Prerequisites for digital communications. Websites ; Blogs and microblogs ; Monitoring the Internet ; Measurement : why, what, how ; Internet risks and security -- Reaching out. Media relations ; Trade media ; Organizational communications ; Rumor management ; Crisis communications -- The broader PR spectrum. Government relations ; Travel and tourism ; Investor relations ; The annual report -- Making it happen. Speeches as unique signatures ; Composing presentations ; Talk : formal or familiar ; Bylined material : in all media ; Market research -- Appendix. Tactics for keeping up digitally.
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